“Life beyond the bottom line” — Deseret News
The Deseret News has a feature article on How Will You Measure Your Life? and Clay Christensen. From the article:
The book began as a topic in Christensen’s classes at Harvard. As Christensen tells it, at the end of every class he talked with his students about the purpose of life. He asked his students to consider three questions: “How can I be sure that I’ll be happy in my career? How can I be sure that my relationships with my spouse and my family become an enduring source of happiness? How can I be sure I’ll stay out of jail?”
The message resonated with students. Using common sense and the conclusions of his own business research, he offered advice for finding “meaning and happiness.”
Students asked him to address the same subject to the entire Harvard class in May 2010. The talks were recorded and widely distributed by students. Seeing the popularity of the video, Karen Dillon, editor of the Harvard Business Review, asked if she could turn the video into an article. It went viral, becoming what is believed to be the most-viewed HBR piece ever. In turn, Forbes Magazine began to address the real meaning of family and life in his classes and turned the article into a cover story. Finally, Christensen turned it into a book.