Video Q & A with Clay on Forbes

As part of a review on How Will You Measure Your Life?, Forbes conducted a video Q&A with Clay. The video is available here.

Q & A with the Authors

The three of us — Clay, James and Karen — sat down with some questions we’d received about the project: what motivated us to do it, who we think the book can help, and why we think this book is different. You can find the Q&A located here.


Stay Updated

We have created a mailing list to keep you updated on news about the book. If you’re interested in getting news as to when it’s available, you can sign up here.


Further Resources

Underneath, you’ll find more detail on the book, based on the material and the ideas that it contains. It’s different for every chapter, and so there are a range of links. Some of these are articles; some are cases and there are also some books linked off of it. We hope you find these helpful.

If there’s anything you’re interested in but isn’t listed, please let us know.



The original article at Harvard Business Review:
How Will You Measure Your Life

Chapter 1: Just Because You Have Feathers

The importance of theory:
Why Hard Nosed Business Executives Should Care About Business Theory?

Watch Clay explain the theory of Disruptive Innovation:
The Model of Disruptive Innovation, Explained

Chapter 2: What Makes Us Tick

The Incentive Theory Paper:
Theory of the Firm: Managerial Behavior, Agency Costs and Ownership Structure (Jensen and Meckling)

Two Factor, or Motivation Theory:
One More Time: How Do You Motivate Employees?

Chapter 3: The Balance of Calculation and Serendipity

The case of Honda in America:
Honda (A)

The case of Honda in America (part B):
Honda (B)

The paper outlining deliberate and emergent strategy:
Of Strategies, Deliberate and Emergent (Mintzberg & Waters)

“What has to prove true for this to work?”
Discovery Driven Planning (MacMillan & McGrath)

Chapter 4: Your Strategy Is Not What You Say It Is

How to manage the strategy process:
Managing the Strategy Development Process

The Sonosite Case:
Sonosite: A View Inside

Chapter 5: The Ticking Clock

Theory of Good Money and Bad Money:
There is Good Money and there is Bad Money

The Case of Iridium:
The Rise and Fall of Iridium

The Origin & Evolution of New Business:
The Origin and Evolution of New Business (Amar Bhide)

Stall Points:
Stall Points (Olson and Van Bever)

Disrupting Class:
Disrupting Class (Christensen, Johnson, Horn)

Chapter 6: What Job Did You Hire That Milkshake For?

Jobs to be Done Theory:
Integrating Around the Job to be Done

The Case of Ikea:
Ikea Invades America

Chapter 7: Sailing Your Kids on Theseus’s Ship

When to insource, and when to outsource:
Getting the Scope of the Business Right

Understanding capabilities:
Is Your Organization Capable of Disruptive Growth?

The Ship of Theseus:
The Ship of Theseus

Chapter 8: Schools of Experience

The Right Stuff:
The Right Stuff (Tom Wolfe)

Schools of Experience:
High Flyers (Morgan McCall)

The Case of Pandesic (Part A):
Pandesic: The Challenges of a New Business Venture (A)

The Case of Pandesic (Part B):
Pandesic: The Challenges of a New Business Venture (B)

Chapter 9: The Invisible Hand Inside Your Family

Theory of Culture:
What Is An Organization’s Culture?

Article on Pixar’s Culture:
How Pixar Fosters Collective Creativity

Document Detailing Netflix’s Culture:
Netflix Culture Document

Chapter 10: Just This Once

Thinking at the Margin:
Innovation Killers: How Financial Tools Destroy Your Capacity to do New Things

The case of Netflix: